Pharma Marketing

Writing High-Performance Copy: Convincing Language





Powerful, Compelling, Persuasive Words

 



Powerful and Compelling Words

Words like Golden Dust


Selected Positive and Encouraging Words in English

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accomplished
adept
agile
astute
bold
bright
brilliant
clever
creative
effective
excellent
exceptional
exemplary
fore-sighted
imaginative
impressive
ingenious
intelligent
inventive
knowledgeable
magnificent
masterly
original
outstanding
premium example
prudent
resourceful
sensible
sharp
smart
super
superb
talented
top-notch
very good
wise
world-class

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Quotes from Other Authors


"Pretty websites donít sell things. Words sell things."
Don Miller, Author
Building a StoryBrand: Clarify Your Message So Customers Will Listen


"Just out of curiosity, what is it specifically you need some time to think about?"
Phil M Jones, Exactly What to Say: The Magic Words for Influence and Impact


"A person who realizes how fragile life is doesnít take chances in saying things theyíll have to apologize foróbecause they know they might not get to. "
Newsletter "Daily Stoic"
info@dailystoic.com, PO BOX 12665, Austin, Texas 78711-2661, USA

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Be careful about what you say in Europe

In the US, people like certain positive words that may seem a bit contrived in Europe.
Example:
The article titled "11 Phrases That People Love to Hear"
by Michael Thompson.
Source: https://psiloveyou.xyz/11-phrases-that-people-love-to-hear-4c917ba6fe6c

So be mindful about cultural differences.

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Appendix: Some terms you may want to avoid

paradigm shift
legacy
proactive
synergize
next-generation
game-changing