Worte mit Wirkung

Knowing the Words to Connect and Engage





Powerful Words for Effective Copy and Persuasive Language


Marketing Training Beratung Effektive Kommunikation: Successfully Marketing Clinical Trial Results Erfolgreich als Medical Advisor Verbaler und visueller Ausdruck: Erfolgreich im Pharma-Marketing Dr. Guenter Umbach Kontakt
 



Power Words: Example for "Novelty"


Startling
Life-changing
Magic
Discover
New
Latest
Remarkable
Extraordinary
Surprising
Unexpected

Source: https://docs.google.com/spreadsheets/d/1aR4uICyzgfauHg26AyH43uAR8tfqEd2cU5ssR6i5MsU/edit#gid=0


3-word phrases with most facebook shares in BuzzFeed Article Titles
(Starting with the most important one)

character are you
things only
before you die
is this the
you probably didn't
are the most
in your life
things thaty
things you probably
reasons you should
most important
signs you
reasons you
didn't know about

Source: https://www.pinterest.de


The Day You Became a Better Writer --
Writing Tips from Dilbert Creator Scott Adams



5 Simple Tips to Write Better: Link to Website
https://blog.bidsketch.com/everything-else/writing-tips/?nopopup=1&utm_campaign=writing-tips&utm_source=educational&utm_medium=email&__s=o6srhqntphtzc2znfb16

Conversion Copywriting: Words & Phrases That Make People Click
Link to Website
https://blog.hubspot.com/marketing/copywriting-conversion-infographic



"All the good words are already taken"

The traditional SEO strategy is to use "magic words" that will help the website get found. However, it is challenging to win that search. For most of the keywords that newcomers seek to do well on, there are already millions of matches in the search engines. There are marketers behind the scenes with more time, kwowledge and money than you. The answer: Use words you can "own". Your name can be one of them.

Based on an article by Seth Godin


Effective Headlines:
by Chris Garrett, http://authorityblogger.com bzw. http://socialmediaworkbook.com
Special report for Authority Blogger Course members
102 Headline-Writing Formulas »


Good copywriting: 4 Copywriting Faux Pas to Avoid
https://www.insightsforprofessionals.com/blog/copywriting-faux-pas-to-avoid


11 Dinge, die Sie beim E-Mail-Marketing besser machen müssen
https://www.insightsforprofessionals.com/blog/11-dinge-die-sie-beim-e-mail-marketing-besser-machen-muessen


15 Deadly Copywriting Mistakes that Kill Conversions: Make Your Copy More Persuasive
By Ryan M. Healy, https://www.ryanhealy.com


"No carelessness in your actions.
No confusion in your words.
No imprecision in your thoughts."

- Marcus Aurelius, Roman Emperor -


Always Say Less Than Necessary: Shut Up. “Powerful people,” he writes, “impress and intimidate by saying less. The more you say, the more likely you are to say something foolish.”

Author Robert Greene, as quoted by author Ryan Holiday

Source: https://thoughtcatalog.com/ryan-holiday/2017/02/23-lessons-i-learned-from-robert-greene-on-strategy-mastery-and-power/?utm_campaign=related&utm_source=thoughtcatalog&utm_term=ryan-holiday


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